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WOMB | workflow
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workflow Tag

hose hours—or days—where you’re working on a project and just can’t seem to make any progress or come up with ideas? Thank designer’s block for that. We’ve all been there. Sometimes no amount of coffee, walks around the block, or cat videos can help you shake the feeling that it’s just not happening. And that’s a terrible feeling to have—especially if you’ve got a rapidly approaching deadline and a client who keeps asking how things are going.

When we’re in the very beginning of a new project and validating a product idea through testing, we’re miles away from proper usability testing (which we do later in the project). This is just one of the reasons we don’t refer to these sessions as usability testing or user testing—we instead call it product testing. "You shouldn’t do product design without product testing."