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WOMB | App Design
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App Design

If you’re like me, the words NASA, asteroid missions, and micro-gravity experiments probably bring to mind images of complicated spreadsheets, number crunching, and engineers toiling away in a million-dollar lab. Did you think of designers? Me neither. But you should have. It is not a joke. I'm serious.

When we’re in the very beginning of a new project and validating a product idea through testing, we’re miles away from proper usability testing (which we do later in the project). This is just one of the reasons we don’t refer to these sessions as usability testing or user testing—we instead call it product testing. "You shouldn’t do product design without product testing."